Case Study Starbucks - 1666 Words

Case One: Starbucks Even with the â€Å"No. 1 Best Coffee† Award from Zagat’s Survey of National Chain Restaurants as well as numerous other awards and recognition under their belt, Starbucks remains vulnerable to the ever-changing, ever-demanding needs of their customers (Starbucks Company Recognition). In order to succeed in the service industry, companies must provide impeccable customer service in addition to rewarding their customers through programs and promotional strategies. Currently, Starbucks has reward programs and promotional strategies in place, but they have failed to construct them in a way that fairly and appropriately benefits their customers. In addition, Starbucks’ reward programs are generally unknown by most people†¦show more content†¦As a student who pays over $5 for a single latte every day, I would expect some massive reward! The actual reward program is really just a joke! One free drink every 15 stars (which is really not a lot for loyal cu stomers) and that starts only once youve collected 30 stars!!! That is not to count the ridiculously long delay before you receive the free drink card. It should all be automated on the card. But, then again, the gold card only arrives 6 weeks after youve reached gold. Unacceptable! I am expecting a lot more from this reward program, like real free drinks and food! Not once every $1,000 spent!! This is rather frustrating, I must say† (Thib, View Idea). This post is just one of many on the My Starbucks Idea forum about unhappy customers who expected more reward for the amount that they were purchasing. In response to the frustrated, dissatisfied, and disappointed customers, Starbucks should minimize the requirements for receiving benefits and maximize the incentives and promotional offerings. Strategies to establish these ideas as actual practices are to reduce the amount of stars needed to reach Gold Card status from 30 points to 20 points. In addition, instead of p urchasing fifteen drinks to receive one free drink, Starbucks should minimize the free drink requirement to the purchase of ten drinks. These two methods will still bring in profit for Starbucks, but alsoShow MoreRelatedStarbucks Case Study : Starbucks1148 Words   |  5 PagesStarbucks Case Study Throughout the United States and Asia, Starbucks is renounced for their expertly crafted coffee, so much so that an immensely large portion of the nation at least recognizes the logo and the name. This success to this day keeps producing higher returns for investors especially over this last third quarter of 2016. The third quarter had set many new records with Starbucks for both the American markets as well as the Asian markets causing a big boom for the company and sparkingRead MoreStarbucks Case Study : Starbucks904 Words   |  4 PagesSTARBUCKS CASE STUDY Starbucks was started by three former students of the university of San Francisco named Jerry Baldwin, Zev Siegl and Gordon Bowker. Their plan was to sell high quality coffee beans and roasting equipment but did not expect the success that their company would achieve in the future. The first Starbucks store was opened in March 30, 1971 in seattle, Washington. Their first store was located at 2000 Western Avenue and it sold roasted whole bean coffee till 1976. Soon they shiftedRead MoreStarbucks Case Study794 Words   |  4 PagesStarbucks Case Study - What factors accounted for the extraordinary success of Starbucks in the early 1990s? Building a successful brand with multiple stores opening. Selling whole beans and premium priced coffee. 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Starbucks currently has more than 21,000 stores in over 65 countries and was founded in 1971. The originalRead MoreStarbucks Case Study1429 Words   |  6 PagesIntroduction This is a proposal based on the case study â€Å"Starbucks – going global fast† (Cateora and Graham, 2007), further research has been undertaken and analysis and recommendation will be based on these sources of information. Critique and analysis Being a multinational company expanding at a speed that leads thoughts towards badly imaged global corporation like McDonalds are these days not considered a strength. McDonalds might have conquered the world and made profit of people’s badRead MoreStarbucks Case Study1455 Words   |  6 PagesIntroduction Since its 1992 IPO, Starbucks has continually focused on growth. Initially, the growth was targeted to enable Starbucks to achieve their goal of becoming the leading North American retailer of specialty coffee. The early success they achieved resulted in Starbucks expanding their original goal to that of becoming the most recognized and respected coffee brand in the world. By way of example, this case study focuses on a request by McDonalds to serve Starbucks coffee at its restaurantsRead Morestarbucks case study951 Words   |  4 PagesCase study: Starbucks Evolution of the company Starbucks when established in 1971by three founding members; it was known as Starbucks Coffee, Tea and Spices. They were not selling beverages instead they sold coffee beans. By the next year itself they opened a second one in same Seattle, Washington. In early 1980 the management change took place while one of the founding members left Starbucks and Jerry Baldwin became a CEO. When Howard Schultz joined the company and took charge of marketingRead MoreStarbucks Case Study1822 Words   |  8 PagesStarbucks case study 1- I think the most important management skills for Schultz to have are the conceptual skills. Since Schultz is the chairman of Starbucks, which means he is the top manager of the company, the conceptual skills are the most important for him to have. Mostly because conceptual skills help him see the organization as a whole. It helps the manager understand the relationship among the various subunits, and visualize how the organization fits into its broader environment. In fact